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When to use Direct Mail Marketing?
Direct mail marketing does not fit every marketing goal, although it is best used as an affordable strategy to build awareness, promote a new offering or event, and remind customers of your business and its products or services. Here are the three best reasons to use direct mail marketing: 1) To build awareness: Get the word out about your business
How Does Direct Mail Marketing Work?
On the surface, direct mail marketing may appear like a simple process, but successful direct mail campaigns are created strategically, over a period of time. Before getting your marketing piece out the door, there are a number of steps to follow to achieve maximum results. Follow this process and youll understand how direct mail marketing works. A
What is the difference between advertising and marketing?
Marketing is the larger process of successfully selling products or services to the consumer from start to finish. Marketing may begin as early as the research and development stage and involves market research, product development, pricing, sales strategies, distribution, advertising and public relations.